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2010 February 12

DKNY City In Bloom

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Why wait 'til spring to enjoy the fruits of the season? DKNY is giving us a few fleurs, courtesy of NYC taxi cabs. From February 12 through March 12, the brand is promoting its Spring 2010 line on spaces atop 30 taxis, which will illuminate with blooming, 3-D flowers. Additionally, DKNY will give away 250,000 hot chocolates in custom coffee cups at local delis and street carts. Of course, you can always get your fix at the show on February 14th...




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